Since a couple of months back, Baked and leading Nordic supermarket chain ICA are developing a premium sonic profile to be deployed in ICA’s 1300 locations in Sweden. A thorough one year case study in close collaboration with the Institute of retail economics has led to the first ICA in store soundtrack ever. Deployment has started as of summer 2019, and the day to day-operations are managed together with a team at ICA’s in house advertising agency ICA Reklam.
The soundtrack of ICA is inspired by the company’s tireless commitment to its local merchants, serving all of Sweden for over a 100 years, without losing grip of quality and edge. A tasty tomorrow has a tasty soundtrack.
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